There are many reasons a real estate professional might want to target a specific audience. Perhaps they deal only on a local level and want to reach a certain demographic of individuals that fit into a certain income category (or categories) to increase their real estate sales. Most businesses do well to target their marketing to a specific group of people. These days mobile marketing is becoming the most popular solution for all businesses. You can find out how this works with a real estate app.
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Source: http://www.73wire.com/technology-industry-news/real-estate-app-for-targeted-marketing/
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